10d • General Discussion
Recap of Committed Mastermind: Dallas
Recently, attended a Mastermind in Dallas, TX hosted by Committed for Marketing Agencies.
My main take aways:
Lead Qualification is important. We primarily do business in rural Arkansas. We normally qualify businesses by budget. However, there was a point made that we should qualify businesses by revenue.
Couple of points here:
When qualifying by budget. The client imposes this on themselves. For example if they are way over budget on this, this causes stress on the client to get results fast. Thus, when we do not meet the expectations of the client, this causes some stress.
When qualifying by revenue. We know exactly how much the client should be spending on marketing. For example if they client is at $500,000/year in revenue. We know the industry average for marketing spend is 5%-10%. So we can comfortable navigate the conversation and sale around this point. This also prevents the client from overspending and putting themselves in a position of stress.
"Pressure Reveals what Comfort Conceals" this is a quote from a friend, Andrew Brockenbush. This was a quote that helped my mindset.
The Importance of a SLO Offer. A presentation from Matt Deseno provided some guidance into the importance of a Self Liquidating Offer with actionable insights on how to implement into our business.
Going to LA next week for another Mastermind by Matt Deseno.
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Recap of Committed Mastermind: Dallas
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