13d • 💎 J's Jants 💎
🚨Monday Marketing Tips: Your Profit is in Their Pain🚨
Rise and grind hustlers, it's Monday of a short business week so it's important to hit it hard today. So many students have been asking in one-on-ones about ways to improve marketing so I thought why not start a series on it so you can get fresh tips every week! Aight family let's get to it:
Marketing is all about getting and KEEPING a potential client's attention, and the best entrepreneurs in history human beings biggest goal is to MOVE AWAY FROM PAIN!
So how do you capitalize on that?
You make your marketing plan center, NOT on your products, but how you can solve this PAINT POINT they are experiencing. What do I mean:
- Pain point: got denied for an apartment. Solution = Offer help with back dated rent reporting to improve their rental history
- Pain point: can't get a car without a co-signer. Solution = Offer to connect clients with car dealerships you partner with who guarantee approvals after going through your credit repair program.
- Pain point: rent it too high but credit is to weak to buy a house. Solution = Offer a 6 month "mortgage ready repair" plan that removes negative items AND puts clients with first time buyer mortgage lenders.
See how the focus is not on what YOU DO but it's on THEIR PAIN!
The ad I'm running right now cost $0.35 to sell an $11.00 product BUT IT'S FOCUSED ON THEIR PAIN
(Collections holding them back)
Let this be the driving force behind every marketing idea you test out and I promise you will see results!
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🚨Monday Marketing Tips: Your Profit is in Their Pain🚨
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