Hook Formula #4
"(Number) years ago I thought (insight), when I was (age/backstory)…"
Example: "5 years ago I thought money would change my life. When I was 17, I had the dream to be rich."
Why it works 💡
  • Creates curiosity
  • Makes it personal
  • Adds a sense of wisdom/hindsight
Best for: Transformation stories and talking-head videos
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Jorden James
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Hook Formula #4
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