Most applications disappear into a stack of 300-500 others.
A warm application doesn't guarantee an interview - but it dramatically increases the chances that someone actually sees your CV.
The goal isn't to ask for a referral.
It's to start a genuine conversation.
1. The opener (start a conversation)
Hi [Name] - I came across your post about [specific project, launch, or article].
I really liked [one genuine observation or takeaway]. I'm a [your role] working in a similar space, so it was especially interesting to see how your team approached it.
Looking forward to following what [Company] builds next.
2. The soft ask (only after they've engaged)
Thanks for getting back to me.
I noticed your team is hiring for the [Job Title] role. Would you mind if I applied and mentioned that we'd connected here?
Absolutely no worries if you'd rather not - I just wanted to ask, and thanks again for the conversation.
3. After you've applied
Hi [Name],
I just submitted my application for the [Job Title] role.
I'm particularly excited because [specific reason tied to the team's work, product, or mission].
If there's anything you'd recommend highlighting - or anything you think strong candidates typically do differently - I'd really appreciate the advice.
The rules that matter
- Mention something specific they've actually shared or built.
- Show genuine interest before asking for anything.
- Keep it under 100 words.
- Never ask for a referral in the first message.
- Don't send the same template to everyone.
- If they don't respond, move on politely.
One thoughtful message to the right person is worth far more than fifty generic LinkedIn connection requests.
Then: Comment the company you're applying to 👇 and I'll help you write a personalised first message that doesn't sound like AI.