10d • General discussion
🌸 BEGINNER GUIDE: HOW TO START LANDING BRAND DEALS (UGC) 🌸
I want to start introducing you all to something that can become a powerful income stream if you’re creating content online: UGC.
First things first…
What is UGC?
UGC stands for User Generated Content.
This means brands pay you to create content for their marketing and advertising, not necessarily to post to your own audience.
So let’s clear up a huge misconception:
👉 You do NOT need thousands of followers to work with brands.
Brands are constantly looking for real people to create relatable content they can use in ads, websites, and social media.
And trust me… they absolutely have advertising budgets.
Last month alone I made over $1,000 from various UGC gigs, and that didn’t happen overnight. It starts with putting the right foundation in place.
And the very first thing you need is a Media Kit.
Step 1: Create a Simple Media Kit
Before you ever reach out to a brand, you need something that quickly explains who you are and what you offer.
Think of your media kit like a resume for your content creator career.
The good news?
It does NOT need to be complicated.
Your media kit can literally be 1–3 slides.
Brands just want a quick overview of you and the type of content you create.
What To Include In Your Beginner Media Kit
Slide 1: About You• Your name / creator name• Your niche or type of content you create• A short bio (2–3 sentences)• Your content style (educational, lifestyle, product demos, etc.)
Slide 2: Your Platforms• Social media handles• Follower counts (optional)• Engagement highlights if you have them• Audience type (example: creators, entrepreneurs, plant parents, etc.)
Slide 3: What You Offer• UGC video content• Product demonstrations• Voiceovers• Testimonials• Lifestyle product content• Short-form video content (Reels / TikTok style)
You can also include:• Your email for brand inquiries• A few screenshots or examples of your content
Again… it does not need to be perfect.
Brands care more about clear communication and content style than fancy design.
🚨 Important Tip: Do NOT Add Your Rates To Your Media Kit
This is something a lot of beginners don’t realize.
Avoid listing prices or rates inside your media kit.
Why?
Because once a brand sees a fixed number, it can make it easier for them to lowball you or lock you into a lower rate than what you may actually deserve.
Negotiation becomes much harder when you’ve already put a price on yourself publicly.
Instead, keep your rates flexible and negotiated during conversations with the brand.
Your media kit is meant to introduce you, not price you.
Why A Media Kit Matters
When you start reaching out to brands, one of the first things they’ll ask is:
"Do you have a media kit?"
Having one ready immediately makes you look professional and prepared.
It shows brands that you understand how creator partnerships work.
Next post will discuss tailoring your content to attract brands while still being on brand for yourself! STAY TUNED!
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Below, I’ll share a free Canva template link example you can use to quickly build your own media kit.
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🌸 BEGINNER GUIDE: HOW TO START LANDING BRAND DEALS (UGC) 🌸
