Most people āsell what they do.ā
Top earners sell a transformationāand back it with a no-lose guarantee.
Hereās how to build a Hormozi-style offer that converts strangers into buyers using the
š§© P.A.S. Framework ā Problem, Agitation, Solution.
š§© Step 1: Define the Problem
āYouāre spending money on Facebook ads⦠but your phone isnāt ringing.ā
Your prospects donāt need more adsāthey need faster follow-up.
The real problem? Lead response time ā°.
š„ Step 2: Agitate the Pain
āEvery missed message is a missed patient. Five leads ignored = $1 000+ lost this week.ā
Make them feel the cost of inaction.
Youāre not selling a featureāyouāre helping them stop bleeding cash.
š” Step 3: Present the Solution
āOur AI Appointment Agent responds instantly, books the appointment, speaks English + Spanish + Creole, and follows up automatically.ā
Youāre not offering softwareāyouāre offering certainty that every lead books.
š§± Step 4: Stack the Value
Item
Retail Price
System Setup
$2 000
Monthly Subscription
$795
Spanish Module
$1 000
Creole Module
$1 000
Total Retail Value
$13 540
Founder Freedom Offer š
What They Get
Founder Price
Setup
$999 ( save $1 001 )
Subscription
$499 / mo or $4 999 / yr
2 Language Modules
FREE ($2 000 value)
Total Savings
$8 541 ( ā63 % off )
š Step 5: Add a Performance Guarantee
āFollow the system for 30 days.
Connect your calendar, launch your agent, post one short video or update on social media, and if you donāt see measurable winsāweāll credit your entire $999 setup fee ⦠and you still keep your AI Agent.ā
This is a Win-Your-Money-Back Credit Guaranteeāno fluff, just results.
š° Step 6: Make It Easy to Say Yes
Claim your Founder Freedom Offer ā $999 Setup + $499 / mo
š 60-Day Win-Your-Money-Back Guarantee ā Keep Your AI Agent Regardless
š Start your own 30-day Go High Level trial and build your first offer system here:
š§ Step 7: Educate Your Audience
When you post on Skool, explain the why behind your offer:
- Define the problem clearly
- Agitate it emotionally
- Present a risk-free solution
- Stack so much value the price feels tiny
- Add urgency + a guarantee
Thatās how you sell transformation, not transactions.
ā
Pro Tip:
If you want to demo how to build this exact funnel with your own AI Agent and guarantee system⦠start with the 30-day Go High Level trial here š