14d • General discussion
If you’re wondering how I run my model calls from start to finish, read this:
Drop 🔥🔥 if this was valuable and helpful
1. I start with content that is already performing well organically.
I either create a new video or reuse a video/reel that already did well on Instagram, Facebook, TikTok, etc. If the content already naturally caught attention, that tells me there’s already interest there.
2. I turn that content into an ad.
I run the model call ad specifically to my target area/region. This is important because I’m not trying to attract random people across the country. I want LOCAL leads.
3. I clearly state the model call requirements.
Examples:
• Hair type needed
• Availability
• Artistic freedom requirements
• Whether the service is free or discounted
If I charge, I usually offer around 60% off in exchange for content creation.
If it’s free, I clearly say it’s complimentary in exchange for modeling.
4. I have them DM me photos of their hair first.
This helps me pre-qualify people before sending booking information.
Not everybody is a fit for every model call, and that’s okay.
5. Once approved, I send the payment/booking link.
This secures commitment and reduces no-shows.
6. They sign a model release/contract.
This protects both parties and gives permission for the content/photos/videos to be used for marketing purposes.
7. We complete the service + record content.
This is where the real magic happens because now I’m creating NEW marketing material while simultaneously attracting NEW leads.
A lot of stylists think model calls are just about “getting content.”
No.
A well-executed model call can:
• Bring exposure to your target market
• Increase local visibility
• Attract new followers/leads in your city
• Build your portfolio
• Create authority
• Give potential clients proof of your work
• Help people become familiar with your face, personality, and process
And honestly? A lot of people follow me JUST from seeing the ads in their area, even if they don’t become the model.
That matters.
You have to stop thinking about social media only in terms of virality and start thinking about visibility + lead generation.
If you want a deeper breakdown on client attraction, pricing, and using content to bring people in, you can pick up a copy of my digital download + video training, “How to Get Clients and Price Like a Boss.”
Just comment “PRICING” if you want the link 💕
Also, if you have any questions about model calls, ask me below.
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If you’re wondering how I run my model calls from start to finish, read this:
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