I've been working with websites forever (30 years now), and always had to have an awareness of SEO. At first it was just that, an awareness for best-practice for client websites. Then I got into ecommerce, and SEO became essential for the sustainability and growth of those businesses. Now, I'm back to working on a combination of local and service niche websites, as well as chatting all thins SEO with others in Advise.so, thanks to discovering youtube.com/@indexsy and meeting @Sean Markey online in Advise. One thing that's made a huge difference to my work is all the tools I've discovered and now use, which took a time of time in testing so many to settle on those I now rely on, so always happy to talk about tools and tactics with those. SEO is a moral obligation to learn, as it helps me to help others that are good at what they do, to be found :)