Unpopular opinion: Your Domain Rating (DR) doesn't REALLY matter

12d (edited) • SEO Talk

I just published a new post on Ranks about the dangers of chasing DR to the exclusion of everything else because I see a lot of founders panicking when their SEO tool shows a red arrow next to their "Authority Score," or celebrating when it goes up by 2 points.

I wanted to clarify why obsessing over these numbers is often a trap that distracts from the real goal: increasing organic traffic to increase revenue.

In the post I break it down:

Why these metrics are easily gamed: High numbers != high quality.
The "Traffic First" Mentality: Why you should stop demanding "DR 50+" links and start building links on sites that actually rank for relevant keywords.
What to measure instead: How to pivot your KPIs to things that actually put food on the table.

If you've been burning cash on link building just to see a third-party metric go up, give this a read:

https://ranks.com/editors-desk/seo-metrics-dont-matter/

If you have any questions about this drop them in the replies, let's discuss.

0 comments