Huge Volatility in Google Ecosystem - still
The Google search/maps volatility really started last November 2025 and has continued almost unabated through today... see the image from Barry Schwartz's post this morning.
I described this to one Agency owner this week as the search industry is going through convulsions right now with Google making so many changes...
On top of all this, now you have to optimize for 7 surface areas instead of one with the explosion of ChatGPT, Perplexity, Claude, Gemini and AI overviews - combined with organic search and maps for most local businesses.
Most agencies know how to optimize for 2 of these surface areas aka Google search and Maps.
The technical requirements for SEO have exploded to become the top 3 choices in any industry, any service area. 
We are launching our new White Label AEO Quantum Core solution on Monday for $750/mo wholesale resellers only.
This is a full AEO stack at an industry-leading price for the strategy and deliverables.
DM me if you want the details.
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Huge Volatility in Google Ecosystem - still
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