How to Do Keyword Research for Roofers and Contractors

How to do keyword research for roofers and contractors: Keyword research helps you find the words and phrases people use to search for your services. Using the right keywords can help your website show up in search results, attracting more visitors and potential customers.

Here’s a step-by-step guide on how to do keyword research:

Step 1: Understand Your Business and Services.

Before you start keyword research, clearly define your business and the services you offer. This will help you think of relevant keywords.

Example: If you offer roof repair, roof replacement, and gutter installation, these are the main services to focus on.

Step 2: Brainstorm Potential Keywords

Think about the words and phrases your customers might use to search for your services. Write down as many ideas as you can.

Example: "roof repair," "roof replacement," "gutter installation," "emergency roof repair," "roofing contractor near me."

Step 3: Use Keyword Research Tools

There are many tools available to help you find and analyze keywords. Some popular ones are Google Keyword Planner, Ahrefs, and SEMrush. These tools provide data on how often people search for specific keywords and how competitive they are.

Using Google Keyword Planner: https://ads.google.com/intl/en_us/home/tools/keyword-planner/

Go to Google Keyword Planner.
Click on "Discover new keywords."
Enter your services and location.
Review the list of keyword ideas and note the search volumes and competition levels.

Using Ahrefs: https://ahrefs.com/keyword-explorer

Go to Ahrefs Keyword Explorer.
Enter a keyword related to your service.
Review the list of keyword suggestions and their search volumes.
Note the keyword difficulty score to see how competitive each keyword is.

Step 4: Analyze Keyword Data

Look at the data from your keyword research tools to identify the best keywords for your business. Focus on keywords with high search volumes and low competition.

Example: If "roof repair" has a high search volume and moderate competition, it's a good keyword to target. If "best roofing contractor" has low competition but decent search volume, it’s also a valuable keyword.

Step 5: Consider Long-Tail Keywords

Long-tail keywords are longer, more specific phrases that often have lower search volumes but less competition. These can be valuable because they target customers who are further along in the buying process.

Example: "Affordable roof repair in [your city]" or "emergency roof repair services."

Step 6: Check Competitors’ Keywords

Look at the keywords your competitors are using. This can give you ideas for additional keywords to target. Tools like Ahrefs and SEMrush allow you to enter a competitor’s URL and see the keywords they rank for.

Using Ahrefs to Check Competitors’ Keywords:

Enter a competitor’s website URL into Ahrefs Site Explorer.
Click on "Organic keywords" to see the keywords they rank for.
Note any keywords that are relevant to your business and add them to your list.

Step 7: Organize Your Keywords

Create a list of your selected keywords, including their search volumes and competition levels. Group similar keywords together to help with content planning.

Example:

Roof Repair: "roof repair," "emergency roof repair," "affordable roof repair"
Roof Replacement: "roof replacement," "roof replacement cost," "new roof installation"
Gutter Installation: "gutter installation," "gutter repair," "gutter cleaning services"

Step 8: Use Keywords in Your Content

Once you have your list of keywords, use them strategically in your website content. Include them in page titles, headings, meta descriptions, and throughout your content. Make sure they fit naturally and don’t overuse them.

Example: If "roof repair" is your target keyword, create a page titled "Roof Repair Services in [Your City]." Use the keyword in the first paragraph, in subheadings, and throughout the content.

Step 9: Monitor and Adjust

SEO is an ongoing process. Regularly check your website’s performance and adjust your keywords as needed. Use tools like Google Analytics and Google Search Console to see which keywords are driving traffic and which ones need improvement.

Using Google Analytics: https://analytics.google.com/analytics/web/

Go to Google Analytics.
Click on "Acquisition" > "All Traffic" > "Channels."
Select "Organic Search" to see which keywords are bringing visitors to your site.

Using Google Search Console: https://search.google.com/search-console/about

Go to Google Search Console.
Click on "Performance."
Review the list of keywords and their performance metrics.

By following these steps, you can find the best keywords for your roofing or contracting business, helping your website rank higher in search results and attract more customers.

0 comments

SEO for Roofers & Contractors

skool.com/seo-for-roofers-contractors-4423

SEO for Roofers, Contractors, Home Services helps you use proven SEO tactics to generate more jobs for yourself WITHOUT paying for ads or buying leads