3d • General discussion
About Me
Rahma Mohamed, BS-PIN, is a Patient Navigator, Oncology Care Coordinator, and senior care marketing strategist widely recognized for her ability to help senior care facilities grow census, strengthen referral pipelines, and confidently communicate their value in competitive markets. With more than a decade of hands-on experience as a Geriatric Care Practitioner and former owner/operator of an 8-bed residential care facility, Rahma brings a rare combination of clinical insight, operational understanding, and strategic marketing expertise to the senior living industry.
Rahma’s career began long before she entered oncology. After spending over ten years running a senior care home, she developed a deep appreciation for both the heart and the challenges involved in senior care leadership. She understands the pressure administrators face — balancing staffing, compliance, family dynamics, resident needs, regulations, and census-driven revenue. That experience has shaped her into a professional who not only understands senior care—but has lived it from the inside. This firsthand knowledge makes her an exceptional advocate and an invaluable partner to the facilities she supports.
When Rahma transitioned into oncology care coordination, she quickly recognized a powerful opportunity for senior care organizations: the ability to market like pharmaceutical representatives. Pharma reps succeed because they are consistent, polished, highly trained communicators who know how to build trust with clinicians, hospital teams, and community professionals. Rahma saw that these same techniques could transform the way senior care facilities present themselves, grow occupancy, and maintain strong referral relationships.
Her pharmaceutical-style marketing approach is built on three pillars:professional outreach, relationship-based communication, and replicable systems that create long-term visibility and credibility. Rahma teaches administrators how to refine their message, speak confidently about their facility’s strengths, and differentiate themselves in a saturated market. Her methods emphasize clarity, consistency, and authenticity — ensuring facilities grow census without feeling salesy or aggressive.
Rahma’s engaging trainings, including her signature program, “Market Your Facility Like a Pharmaceutical Rep,” provide senior care leaders with practical tools they can implement immediately. Participants learn how to structure outreach, communicate with hospital and community partners, build trust with professionals, and develop a marketing rhythm that produces measurable results. Her classes are known for being hands-on, inspiring, highly practical, and easy to apply in real-world senior care settings.
Today, Rahma empowers senior care leaders to elevate their brand, position their facilities as the preferred choice for families and referral professionals, and confidently market their services with a renewed sense of direction and purpose. Her mission is to help senior care teams communicate their value with strength and clarity — not through pressure, but through professionalism, compassion, and the disciplined relationship-building strategies used by top pharmaceutical representatives.
Above all, Rahma believes that when senior care facilities learn to market with intention, confidence, and strategy, they don’t just fill beds — they open doors for seniors to receive the exceptional care they deserve.
0
0 comments
About Me
skool.com/senior-care-blueprint-academy-8756
Welcome to Senior Care Blueprint – the community where founders take control of their businesses, and become their own senior care experts.
Powered by