13d • Mindset + Motivation
Your book will always be new to someone
One of my authors sent me this today, completely amazed.
James Clear is still giving away Chapter 1 of Atomic Habits.
Not a relaunch.
Not a new book.
Not a desperate move.
A book that’s sold millions of copies.
I told her I had the same moment recently. I saw Robert Greene on TikTok and genuinely thought The 48 Laws of Power was a new release. That book came out in the 90s.
Here’s the lesson most authors miss:
Your book is new to someone every single day.
It does not matter:
how long ago you published
how many copies you’ve sold
how “established” you think you are
There are still billions of English-speaking people who have never heard of your book.
Which means:
You still give samples
You still talk about why it matters
You still explain what the book is about
You still market like it’s someone’s first introduction to you
Marketing isn’t something you graduate from.
The authors who keep selling don’t stop doing “beginner” things.
They repeat them consistently, at scale, for new audiences.
James Clear doesn’t assume you’ve read Atomic Habits.
Robert Greene doesn’t assume you know his work.
And you shouldn’t assume your book is “old news.”
Your book isn’t old.
Your audience is just new.
And there always will be more of them.
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Your book will always be new to someone
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