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5d • 1000 True Fans
You don't have to do all the pushing yourself.
This one quietly blew my mind when Kevin Kelly said it.
He said that within your true fans - the people who genuinely love what you do - a natural subset of them become your marketing. Your word of mouth. Your PR. Not because you asked them to. Because they can't help telling people about something that actually helped them.
Think about that.
You're not trying to reach everyone. You're trying to reach the right ones. And the right ones, when they find you, do something no ad budget can buy - they tell someone who's exactly like them.
That's why the one-at-a-time thing isn't slow. It just looks slow from the outside. Underneath, if you're genuinely showing up and giving real value, it's building something that eventually moves without you pushing it.
You just have to start. And keep going long enough for that to happen.
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You don't have to do all the pushing yourself.
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