This formula will explode your sales

If you’re spending money to try to get booked sales calls but running at a loss, breaking, or barely making a profit this is likely why.

The month of October is almost over and let’s say it was Month 1 of investing into leads and trying close sales on the phone or zoom or whatever.

Say you spent around $1000 in advertising & operating costs in Month 1 and got:

Month 1:

$1000 Spend

100 New Leads

1 New Sale

$1000 Total Revenue

Leaving you with a $1000 cost to acquire customer, at a break even on your investment, and confused, frustrated , and scratching your head about what with your landing page, ads, content, process went wrong and trying to make changes.

But the truth is, you’re lacking a sales system framework and proper mindset and you shouldn’t change anything on the front end.

Let me explain

In a crappy sales system, we would just forget about the 99 other leads from this Month 1 that didn’t buy and move into Month 2 trying to change something in our process and see if we can get more sales out of the next batch of 100 leads but you end up with the same results…

$1000 Spend again

100 More New Leads

1 More New Sales

$1000 Revenue again

Leaving you feeling plateaued and not able to do more.

It’s because your sales system is broken

In a working sales system, a lead never gets left behind and the CAC goes down over time . We need to always repurpose all the leads we own:

Month 1

$1000 Spend

100 New Leads

1 New Sales

$1000 Revenue

Month 2

$1000 Spend + Repurpose

100 New Leads + 99 Month 1 Leads

1 New Sales + 1 More Sales from Month 1 leads

$2000 Revenue

By repurposing leads from Month 1 during Month 2, we end up with 2 New Sales for Month 2, instead of 1 like the initial example.

Also, the $1000 CAC month 1 of the life of a lead, but because we repurposed old leads well and added an additional sale to those Month 1 leads, the closed leads from Month 1 CAC drops to $500 from $1000

Let’s do it again for a 3rd month

Month 1

$1000 Spend

100 New Leads

1 New Sale

$1000 Revenue

Month 2

$1000 spend + repurpose

100 New Leads + 99 Month 1 Leads

1 New Sale + 1 More Sales from month 1 leads

$2000 Revenue

Month 3