The FREE scorecard is now live. Click HERE or you can visit the "Welcome Course" in the CLASSROOM tab. Next week I will be adding the GET workbook. In it you'll learn exactly how to create a marketing strategy for your business to GET the right people thinking your product/service is CLEARLY the BEST(fit) at solving their 2 Problems. So you know... - Exactly WHO your best customers are - What the main PAIN you solve is - What their NEXT PAIN you can solve is to make recurring revenue - HOW you will solve them by helping you create CLEAR offers to map to them - How to decide your market position by understanding how you're business is the BEST fit for your customers - The steps to understanding what 2 PROBLEMS your customer is facing - How those become the steps to having your customer begging for you take their money - The way to take all this information and actually apply it in a marketing strategy to GET people finding you. Every step from them realizing they have a problem to giving you their money. And that's just the first workbook. HELP(Profitably) and KEEP are coming on the way soon too...

Yesterday I posted about the science behind the Referral-First Growth Formula and the "me" vs "them" frame. And that's been heavy on my heart. And what this group is really supposed to be. And I realized something simple but important: The right thing to do is to give it all away. Starting now, this entire community will be free. You can invite anyone you think needs it. And I’m releasing everything too. The quiz, the workbooks, and the frameworks I’ve spent years building. At no cost. Here’s what’s coming: 1. The Diagnostic Quiz (This week) Take it, and you’ll know instantly whether your business is stuck in GET, HELP, or KEEP So many times we think we know where the problem is, but the data says otherwise. By the end of the quiz you’ll have clarity on: - Where your business is bottlenecked - What system to fix first - Where to focus your time And it’s 100% free. 2. The GET Workbook (releasing next week) I’ve rebuilt it from the ground up. 60+ pages, step-by-step, based on exactly what I’d do if someone hired me to come look at their business. By the end, you’ll have: - Your target market defined - The real pain you solve (not just what you sell) - An offer that matches that pain - Clear positioning using the 4 BESTs - Messaging that connects - A marketing plan built around the 5 Levels of Awareness—from unaware to most aware. Basically, by the time you finish this, you’ll have a full marketing plan and offer suite that actually fits your business. And again... it’s free. Over the next few weeks, I’ll release HELP and KEEP too. Each will walk through the same self-guided process for delivery, profitability, retention, and referrals. 3.The Next Layer: The Roundtables I’m also doing something local (and maybe online, if there’s interest): 6-Week Business Roundtables. Not a “feel good” networking group. Not just a fun chatroom. These are designed to do what I talked about yesterday: take the emotion out of looking at your metrics each week.

I posted yesterday about the internal struggles I've faced building this business so far. Today I wanted to share the science behind what was going wrong for me in that post. Because it's the same science behind the Referral-First Growth Formula. And the power of the what's coming next from me and for the group. Here's the mechanics of why GET, HELP, and KEEP aren't just super simple business fundamentals. There is much more under the surface than just marketing plans, SOPs, and referral networks... Every business at this level has one bottleneck that trumps them all: Psychology. System: Typical Fear: What It Looks Like: GET : Fear of rejection: Avoiding outreach, hiding behind busywork HELP: Fear of losing control: Micromanaging, no delegation or system KEEP: Fear of not being good enough: Avoiding follow-ups or asking for referrals Neuroscience explains it: When our focus turns inward (“me, my results, my worth”), the brain’s default-mode network lights up too. It's the part tied to anxiety and rumination. It plays out in 4 phases: Phase 1: Inspiration Focus: “Them” - solving problems, creating value Feeling: Excitement, purpose, creativity Outcome: High energy, high outreach Phase 2: Early Feedback Focus: Feedback shifts to “Me” - “Why didn’t they like it?” Feeling: Doubt, frustration, self-focus Outcome: Motivation drop, over-analysis Interpretation Loop Attention locked on self and results Phase 3: Rumination Focus: More "Me" Feeling: Anxiety happens, paralysis begins Outcome: Execution slows, data stops flowing Phase 4: Stagnation Focus: No new data → confirmation bias kicks in Feeling: Hopelessness, ego-protection Outcome: Pivoting, avoidance, or shutdown Personally, this one is a harder "Me vs Me" battle. One I tend to lose more often than I care to admit. Anyway... When our attention moves outward (“their pain, their result, their win”), that network shuts down and the task-positive / empathy circuits take over. Our brains literally can't feel anxiety when we are in the them frame.

What's the hardest part of your business? Mine? Me. I'm the hardest part. Because Im having to become someone new, to do the things I've never done. And I'm not going lie. I struggle. A lot. The days I wake up knowing I need to call people who will tell me "No." The days I really don't feel like posting another video that only gets 110 views... The Saturday I should miss the kids soccer game... The days I haven't posted in the group... They're all hard. And I'm not perfect... I've let myself off the hook and I didn't do thing I needed to. There's more than that. I wrestle with did I make the right move. Did I do too much... Too little. Will this video turn me into a viral meme (not in the good way.) Did I scare people away. Did I kill my reputation... Did I let people down... Here's the truth: Even though I've built a business that's done all things I say... This business? It's different. I can't hide behind a product I never will wear or use. I'm not selling a product that's sexy or fun. This business requires a different version of me. A version I'm not fully yet. The version of me who can robotically post everyday. Call everyday. Never miss a day. Sometimes, I've needed to be that version. And I didn't have the strength to push myself into the uncomfortable... I almost didn't post this. Heck, I didn't know where to put this post... So "General Help" it is. Maybe it might help. Even if it just helps me to admit. Admit that the hardest part everyday hasn't been the systems. Or knowing what to do. It's been me vs me. And I don't always win. But I sure as hell won't stop coming back for the rematch. And my hope is that neither do you. 🙏

I Wanted to Know What Actually Hits Hardest: Visual Hook, Audio, or What’s Said… It was eye-opening. 👀 I went digging for data last night trying to answer a simple question: “What’s actually responsible for stopping the scroll? Is it what you show, what we say, or what they read?” Here's what I found: Your viewer’s brain decides whether to keep watching BEFORE they consciously hear or understand a single word. We’re not just making videos. We’re building thumbnails in motion. Based on what I can tell the the first 2 seconds are everything ✅ Visual clarity – the brain needs to know what this is about ✅ Movement – the eye is drawn to motion more than color ✅ Emotion or contrast – tension, stakes, or curiosity must be baked in ✅ Readable text – simple, bold, instantly processed Think of the first 1–2 seconds like this: “A thumbnail meets a trailer.” It needs to stop the eye and sell the concept. In short: “The eye sees → the brain guesses → the thumb pauses.” That’s the chain reaction. And if our visuals don’t trigger it fast enough, the brain skips before our audio even loads. Stats I found: 🧠 Visuals are processed 60,000x faster than text (3M, MIT Neuroscience Lab) 👀 90% of the decision to watch is based on visuals alone (Meta Internal Research, 2023) 🎨 94% of first impressions are design-based (British Journal of Psychology) This means color, layout, and movement shape engagement before any message is read. 🔉 69% of users scroll TikTok with sound ON (TikTok’s What’s Next Trend Report, 2024) But, That still leaves 31% without sound. Enough to kill performance if we don’t optimize visuals or captions. 🔇 85% of Facebook videos are watched WITHOUT sound (Digiday / Facebook Internal Report) 📉 YouTube Shorts sees most drop-offs between 4–6s. This means our words have to match the visual expectation or people bounce (Vidooly, 2023) 🧪 Practical Test: Thumbnail in Motion I'm asking: 1. Freeze-frame test → Would this still image stop someone if it was a YouTube thumbnail?