Oct 30 (edited) • Found this interesting...
Why I'm giving it all for free.
Yesterday I posted about the science behind the Referral-First Growth Formula and the "me" vs "them" frame. And that's been heavy on my heart. And what this group is really supposed to be.
And I realized something simple but important:
The right thing to do is to give it all away.
Starting now, this entire community will be free. You can invite anyone you think needs it. And I’m releasing everything too. The quiz, the workbooks, and the frameworks I’ve spent years building.
At no cost.
Here’s what’s coming:
- The Diagnostic Quiz (This week)
Take it, and you’ll know instantly whether your business is stuck in GET, HELP, or KEEP So many times we think we know where the problem is, but the data says otherwise.
By the end of the quiz you’ll have clarity on:
- Where your business is bottlenecked
- What system to fix first
- Where to focus your time
And it’s 100% free.
2. The GET Workbook (releasing next week)
I’ve rebuilt it from the ground up. 60+ pages, step-by-step, based on exactly what I’d do if someone hired me to come look at their business.
By the end, you’ll have:
- Your target market defined
- The real pain you solve (not just what you sell)
- An offer that matches that pain
- Clear positioning using the 4 BESTs
- Messaging that connects
- A marketing plan built around the 5 Levels of Awareness—from unaware to most aware.
Basically, by the time you finish this, you’ll have a full marketing plan and offer suite that actually fits your business.
And again... it’s free.
Over the next few weeks, I’ll release HELP and KEEP too. Each will walk through the same self-guided process for delivery, profitability, retention, and referrals.
3.The Next Layer: The Roundtables
I’m also doing something local (and maybe online, if there’s interest):
6-Week Business Roundtables.
Not a “feel good” networking group. Not just a fun chatroom.
These are designed to do what I talked about yesterday: take the emotion out of looking at your metrics each week.
A place where you can:
- Review your numbers without guilt
- Get real feedback and new ideas
- See where the data points you next
- Feel like you’re not building this thing alone
The goal is simple:
Replace emotion with evidence. Replace isolation with perspective.
Who Wants In?
If even one person comments “I’m in,” I’ll host the first 6-week online Roundtable and we’ll find a time that works for everyone. After that, we’ll decide together how to expand or evolve it.
Everything you’ll need to turn your current customers into your marketing team will be in this group. Free.
So... Who wants in?
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Why I'm giving it all for free.
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Build a brag-worthy brand. Learn the Referral-First Growth Formula that turns customers into your #1 marketing engine.
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