Nov 5 (edited) • HELP (Profitably)
The Story of the 3 Roofers - WITHOUT YOU Wednesday #7
In a stormy city in mid Missouri,
three roofers started their own companies.
Each had a truck,
a ladder,
a dream:
“If I do new roofs, I'll make more money, be my own boss, and financially free.”
So, they all set out
Here's what they would do:
The first roofer was a favorite
Every customer his friend.
Every roof was his art.
He loved being the guy that could do every part.
"Yes we do chimneys."
"Yes we do windows."
“Yes, we can even do roofs in metal!"
Every house was different.
Every customer was special.
And at first all was good
His schedule filled up.
He got good reviews
And even got many referrals.
But while the first roofer worked hard. Mastered the craft.
And his calendar full.
Things started to waver.
Week after week. He kept working harder. Kept taking more work.
His days kept getting longer and longer.
Until one day
He fell terribly ill.
The crew didn't know
how to do it like him.
While his phone kept ringing.
The roofs kept leaking.
With each broken promise
The customers slowly kept complaining.
Though his health got better
He never could catch up.
His reputation tainted
His work slowly dwindled.
Now, the second roofer started small, too.
But he found he didn't like being on roofs like the first roofer would do.
He outsourced quickly.
Had three crews.
A sales team,
An office
showcased every roofing options that they knew.
He was known for his trucks
His logos
And his silly jingle too.
But while he got more jobs
His problems quickly grew and grew.
Sales made bad promises.
Quality depended on each crew.
Every qoute was gamble:
Would this be the job that gets legal review?
Customers called.
Complaints piled up.
The second roofer ran ragged
trying to save it all.
He had built a big company
And made lots of money
But just like his old job had zero control.
The third roofer watched them both
Knew he needed something easier.
To not do all the work.
To not be micro manager.
Instead he did the only thing he knew to do: Make it simpler than the other two.
He researched materials.
Used just the best ones.
He only did shingles.
Customers only would pick
from a handful of colors.
At first, the other roofers laughed. They asked,
“Don’t you know customers want more choices?”
The third roofer just smiled and said,
"I'm sure that might be true."
And at first it was...
But with time
Things started to move.
Jobs ran smoother when no one guessed.
Sales sold better because they sold confidence.
Customers were happy. They got exactly what was promised.
So his company grew.
More locations opened.
Before long he was in other states too.
He didn’t build roofs.
He built the system
and that system
built the roofs.
The first roofer worked in his business and never got finances or freedom.
The second worked in chaos and got finances and a prison.
The third worked on his system. And the system gave him finances
and his freedom.
A single simple solution
Turned into a scalable system.
And that's how a business runs smooth WITHOUT YOU.
If your business feels like the first roofer
start writing down steps.
If it feels like the second,
start cutting options.
If you want to be like the third roofer
build one clean process
that your team can run the same
Whether your on the job
Or a hammock in Peru
That’s how you turn working hard
into A MACHINE
that works hard for you.
Hope you enjoyed this silly story!
The message isn't silly though.
It's adapted from the truth.
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The Story of the 3 Roofers - WITHOUT YOU Wednesday #7
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