The 80/20 Rule of Posting to Social Media

🚫 Stop posting only about your products or services. People don’t come to social media to be sold to—they come for value.

✅ Solution: Use the 80/20 Rule →

🔹 80% of your posts should be educational, entertaining, or engaging.

🔹 20% should promote your product/service.

Example: If you're a local coffee shop →

✅ 80% of Posts: “3 Ways to Brew the Perfect Coffee at Home” ☕

✅ 20% of Posts: “New limited-edition roast—get yours before it’s gone!”

🚀 Why It Works: People engage more with valuable content → More reach, more trust,

more sales.

How have you utilized this in your strategy?

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