Oct 31 (edited) • KEEP
Referral Friday #7: POV: Gift Unboxing (As a customer)
In this video I share a KEEP strategy from the perspective of a customer. (Literally.) And give thoughts on how small businesses can do this in their business. Experienced something like this or done it yourself in your business? Would love to hear your thoughts.
P.S. In the video I reference the F.L.I.P.S Method. It's a method for turning customers into a referral machine that goes like this:
F- First Moment
Catch customers when they’re most excited. That’s when they’re most likely to share.
L- Label
Give them something simple they can use to spread your name. Stickers, tshirts, samples, special invitations, (POPCORN BUCKETS AND COASTERS)… the idea is they carry your label.
I- Incentivize
Make it worth their time to share. Even small rewards matter.
P-Product Path
Make sharing easy and obvious. Don’t make them explain your business, hand them the words or the link.
S- START AGAIN
Every new customer should automatically go through the same process.
That’s how you build a loop instead of one-off referrals.
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Referral Friday #7: POV: Gift Unboxing (As a customer)
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