Referral Friday #2: Creating Your Next Step Offer

David Bingham

Aug 29 • KEEP

So many businesses stop at the first sale. (This is an issue I see often in service-based businesses.)

But that first sale? It almost always creates a new problem. OR a new desire.

That's your chance to be the hero. With a new offer.

Think of it like this:

New deck? 👉 Power washing... staining... ✅Get our "Gold Standard Maintenance Club"
Lawn care? 👉 Grass is green... but trees are ugly..? ✅ Try out the Tree Service Plan.
A boutique outfit sale? 👉 Clothes✔️ Shoes..? Purse...? ✅ Check out our shoes and purse collections... one of our customers styles hers like this. Grab her look?

Smart businesses build next step offers right into their sales process. It’s not about squeezing customers. It’s about thinking ahead for them, because let's be real... they probably haven’t.

So here’s your challenge today:

Look at your main offer. Then ask yourself: what’s the next problem this creates for my customer?

Solve that, and you’ve got yourself a simple way to increase lifetime customer value without chasing new people every time.

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