19d • HELP (Profitably)
Growing crashed the business - WITHOUT YOU Wednesday #8
It's 6am caffeine in hand.
Sun isn't out of bed.
There's a plane overhead
Hopefully, the pilot is awake.
I am, and I'm thinking...
back to when I left the boutique.
The "why" I left is your warning.
Here it is if you want to head it...
I came on board at $2,000. I left at $25,0000.
I climbed in. Cleaned up messaging. Her customers started coming.
We built a community. Women flocked...
Things grew fast.
A strong KEEP system like we had feels like hitting the lotto...
That many referrals early is like strapping a rocket to a prop plane.
It's fun. It's exciting. Its an adrenaline rush.
But...
As revenue climbs closer to $25K/mo
That first red light shines in the cockpit...
Then the next...
And before you know it.
Lights are flashing and buzzing everywhere.
Things are rattling, shaking, you smell smoke...
But, "It's fine."
Because the plane's flying higher and higher.
Going faster and faster.
And for a business owner who's loving the pay off, the attention, and the rush (because it absolutely is one.)
This is the danger zone.
A prop plane can only fly so high.
There are only so many hours
And levels of patience to:
Package orders.
Post content.
Deal with customer complaints.
Reviews.
Inventory issues. Purchasing issues.
Pricing issues. Tariff issues.
Little problems. Big problems.
[Deep inhale]
The "no problems" that become major problems.
And...
it all relies on you.
At least when,
The plane isn't ready to fly this high.
The manual with the fix doesn't exist.
The rocket? It starts to whine.
Easy. "I'll hire people."
You do that? Your income goes down.
You have less for inventory.
You need the elusive "more time" to train, explain, maintain...
It's faster to do it all yourself.
So you do... Until the day you die.
Or you DO hire...
Oh, look! That new hire...
They didn't show up. They came in late. They did a bad job.
AND caused a bad review?
BEAUTIFUL.
Here's the deal...
I'm sure for many of you GET is still the bottleneck. You're new enough figuring out how to get more customers is your day to day.
Don't stop that. Don't go full Operations Manager on a system that isn't getting customers.
But what you can do:
Create a simple document. Jot down what's being done.
👉 ESPECIALLY if your business ISN'T growing insanely fast. Your greatest asset here IS slow growth.
Take the time when something works well. 5-10 mins.
Write down:
- What "done well" looks like
- Why you think it worked
- Steps you took to do it.
Now you:
- Do what you wrote.
- Tweak this first process.
- Improve the steps for a hire in the future.
Then, when you have the capital to hire, you can tell them what a "good job" means to you.
This way you avoid the 2 costs of growth:
- The business' reputation
- Your well-being
So when your GET and KEEP systems start taking off:
Your plane is ready to fly.
AND
You have the manual to do so.
Hopefully, the pilot is awake.
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Growing crashed the business - WITHOUT YOU Wednesday #8
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