Dec '25 • Modules
#5 - My Mind Is Racing Now!
So now that I've had a couple of days to sit with the idea of building a mobile physical gaming experience business, my creative side is racing all over the place with game ideas, props, and other ways to bring the business to life.
I have designed a slew of games on paper, and have begun making preparations to actually start building them. I have come up with some rather ambitious projects to serve as "anchor experiences" for the business packages I will ultimately sell to customers.
The ideas so far include:
- A collection of Carnival-style games
- a modular 9- and 18-hole mini golf course
- an "American Ninja Warrior" style series of obstacles to challenge various age groups
- a trailer built out as a mobile escape room, which will change themes regularly (monthly?)
In short, I've got a lot of building to do in the coming months (I'll have to roll many of these things out as I add them).
I've also started brainstorming how I might present this experience to the world, and I think this is both the intimidating and the exciting part. I plan on doing exactly what Alex Hormozi suggests for a "Level 0" business. Since I have no products, no customers, no marketing and no sales, all that is left is for me to give it away for free.
I will be offering free mobile play experiences to 10-12 customers for free, but that doesn't mean I'm not getting anything out of it...
I'm looking to offer these freebies to a variety of customer avatars, including:
- Birthday parties
- School events
- Church events
- Company events
- Adult get-togethers
- Bars/restaurants with open outdoor areas
- HOA/neighborhood block parties
- Community fairs/festivals
By letting a variety of customers take advantage of my free events, I'm getting feedback from a variety of customer types, getting valuable exposure to these different avatars, learning what works (or doesn't) in these different event types, and collecting a ton of different photos/videos/testimonials that will make their ways into future marketing materials.
The goals of this freebie period are:
- Playtest the games - find the winners and losers
- Confirm proof of concept (Do people even like this idea enough to pay for it?)
- Get some experience facilitating the events
- Get some testimonials and 5-star reviews from day 1
- Create User-Generated Content - participants post their videos/photos to social media and tag me
- Collect marketing materials - photos and videos of real customers enjoying my games
- Get some word of mouth promotion - repeat customers & referrals once I launch
Getting the chance to better evaluate and improve the business concept, interact with real customers, and promote the business before it even really starts make these freebies a very real value to both the customer and to me.
Takeaway: The Level 0 stage of business is all about developing a product and getting some early exposure. It gives us the opportunity to refine our products, processes and customer service to a point where we would feel okay with actually charging for it. And it gives us that early shot of publicity that will help us actually attract those first paying customers.
For me, the games are something that I get to build using my woodworking skills and equipment, but the done-for-you fun experience is the actual product. Yours may be epoxy tables or cutting boards or home decor or hidden-gun-compartment furniture or pet products or any of a million other things you might make. What is important at this phase is that we choose our first "thing" which we will present to the world. Then we give the world the opportunity to see/use/own that "thing" for free until we have earned the right to charge them for it.
I've already explained how I intend to do this. I get to build something once and use it repeatedly. For more traditional woodworking projects, we may not be able to do that, so here is how I would go about it.
Create a contest in which people can enter (email opt-in) for a chance to win your thing for free. Collect these interested leads, choose a winner, and actually give them the thing for free, even if it is a big or expensive item. Remember, you get to choose the winner of the contest, based on whatever interests you the most, and that you think would represent your brand well. Do your very best work and then take great photos of it and use it in your marketing materials going forward.
Here is the fun part. To all of the other people who entered your contest, contact them and say that you have already chosen your winner, but you really wanted to thank them for participating, so you are going to give them your "thing" at cost, or for a reduced price, or whatever. So your opening freebie will ideally still earn you some future customers that actually pay.
I hope this helps. I'm super excited about the gazillion ideas crashing around in my head right now, and I hope you are too. I'd love to hear what "your thing" is, so drop it in a comment. And if you have any questions about how to make this work for you, please reach out to me and to the community for tips.
2
0 comments
#5 - My Mind Is Racing Now!
powered by
skool.com/scott-g-6166
A-Z process for starting a woodworking business. Follow along in real time to grow your own hobby, side hustle or full-time business!
Suggested communities
Powered by