This is why creators keep ghosting you
I lost three revenue share deals before I worked out what I was doing wrong.
I kept leading with what I could do. "I can write your emails." "I can run your DMs." Then I'd watch the creator go quiet.
Here's what I missed: creators don't care about tasks. They care about outcomes. Revenue, time back, less chaos. The task is just the thing in the way.
Lead with the task and you're a cost. Just another contractor in the inbox.
Lead with the outcome you'll own and you're an investment. A partner.
Same skills. Same person. Totally different conversation.
Once you see the difference, you can't unsee it.
So tell me: what outcome could you own for a creator right now? Even something simple like helping them hit a record month. Drop it below, I'll tell you if it lands.
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Loic Corbiere
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This is why creators keep ghosting you
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