I didn’t know who I was.
That was the real problem.Not sales technique. Not confidence.Identity.
When you don’t know who you are, you sell from insecurity. You talk too much. You try to perform.
You chase validation instead of leading the conversation.
Once I realized that, everything changed.
Instead of trying to sound confident, I started showing up as myself. I stopped treating sales like a performance and started treating it like a partnership.
Here is the process that shifted everything:
- I wrote down truths about who I am on separate cards.
- One card per truth. No paragraphs. Just the identity.
- Every morning I read them out loud until it became automatic.
- I stopped letting the prospect decide how I feel about my value.
Simple, but powerful.
The moment you lead from identity, pressure disappears. You stop chasing. You start guiding. And people feel the difference.
If this hit you, comment and tell me what identity statement you are committing to this week.