What SaaS do I build??? · The No B.S. SaaS

What SaaS do I build???

Inside the No B.S. SaaS we do this very differently from what you'll see on forums and discussion boards and books.

Not because we’re trying to be contrarian. It’s just easier, faster and gets you to revenue without burning months on something no one asked for.

Most people go looking for the “cool, innovative, never-been-done” idea. Something unique. Something clever. Something their friends will say, “Wow, that’s so original.”

The problem is once you build something nobody has ever heard of, you now have two full-time jobs. You have to build it and you have to educate everyone on why they should want it. That's too hard!

Life is hard enough.

I want easy.

So in No BS SaaS we skip all of that and do the opposite.

We start in a red ocean. Something people already know they need. Something they’re already paying for. Something that requires zero education. If the market already understands it, you eliminate the whole “validate the idea” phase instantly.

Next piece: Make sure the idea has a natural upsell path.

A lot of micro tools don’t. I use one called Due App. It reminds me when my meetings start across my devices. Great little app. Works perfectly. But there’s no upsell path. There’s no way I’m ever paying more money to “upgrade” a reminder. It’s too small of a problem.

Compare that with something like a customer feedback tool. Everyone already knows they need feedback. There are tons of these in the market already. And the upsell path is obvious. More submissions. Branding. Custom domain. API access. Team seats. It’s built for expansion.

That’s what we want. A product with room to grow.

The third thing. If you can find an idea where people are unhappy with the existing options, that’s gold. Maybe the price is too high. Maybe the UI is confusing. Maybe they hate the support. Those complaints tell you exactly where you can come in with an offer to fill that gap.

When you can say, “Instead of paying $100 a month for Zendesk just to collect feedback, here’s a one-time $67 alternative that also includes X, Y or Z feature they don’t give you,” it’s a very easy sell.

IMPORTANT: When you have a GREAT offer, you don't need to be an expert in sales or copywriting or take a marketing course. Just tell 'em what you got!

One more thing to check:

If there are a bunch of high quality free tools doing the exact same thing, your job gets harder. It’s not impossible. It just means we’re picking a harder road than we need to. Our whole philosophy here is to make this as simple as possible.

There’s a full list of ten criteria in the Lessons section, but these are the big ones:

👉🏼 Pick something people are already buying

👉🏼 Pick something with a clear upsell path.

👉🏼 Pick something where there’s room to innovate or improve.

Do those three and you’re already way closer to choosing the right idea.

2 comments