Why do people waste money on tech? · Roast & Promote 🔥📢

Why do people waste money on tech?

[ROAST MY LESSON]: updated repost from old community

Why do people waste money on tech?

Because they don't know what technology is for.

Every tech exists for one purpose: to optimize a process. That is the case for both archaic tools like hammers, shovels and Excel to also all the modern AI software and smart devices we're seeing launching everyday. You use a shovel to optimize the process of diging, the same way you use many of your tools to optmize the process of not having to keep up with things on paper.

So process is key. If you don't have clarity on your process, or if it is not good, than a specific tool will not solve any problem. You will just spend money on something that you don't even know what is for because you were attracted by the shiny object. A mistake made both by single people and big corporations.

Overlooking the process and focusing on the tools is the biggest mistake for both IT professionals and those who hire them. Knowing how to see a process with clarity is the most important skill of any person working in tech and what also differenciates people who are succeeding with AI from those who are going to be left behind.

Every tool has it's downsides and every software is flawed. But more often than not, when you fail at a project, the problem is not on the tool or the platform you're using, but on lack of planning and proper management.

Automating your sales process is useless without having a great offer
Launching a paid traffic campaign is a waste of money if you don't know where your potential clients are and how to talk to them
A fancy landingpage will not bring you any results without a clear communication and a great CTA
Implementing a CRM won't do anything for you if you don't know how to analyse data and get feedback on your clients in order to continuously improve your process at each new one
Selling a vibe coded app without knowledge on software engeneering and general development processes is a guaranteed disaster.

AI is changing the game, lowering the barriers for people to start their businesses and giving eveyone who dominate the new trends and keep up with the changes an unfair advantage over those who don't. But just like any technology, you won't get anything out of it without a great offer, a solid plan and a well managed process.

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Why do people waste money on tech?