Are you separating your leads? · Roast & Promote 🔥📢

Paulo Costa, The Roaster

7d (edited) • Admin Post

Are you separating your leads?

There are 3 kinds of lead. Each require a different approach. Are you aware of them when designing your sales funnel?

🔥 Hot lead:

The ones that are ready to buy from you
About 5% of the people in the place you're promoting (illustrative percentage based on the perception of experts, not 100% accurate)
Paid traffic only works for this group
The best approach is trying to book calls or make direct sales for them or providing the payment link right away. The less steps towards closing the sale, the better.
🌐 Channels: Ads, Landing Pages, CTAs on your warm lead channels, profiles on freelancing portals

😐 Warm lead:

They are interested but not ready to buy yet
About 45% of the people in the place you're promoting
The best approach is to bring them closer to you. Make them subscribe to your socials, community and email newsletter so you can do CTAs for them while providing more intimate content. Keep them engaged, so once they're ready to buy, they think about you first.
🌐 Channels: Newsletters, Communities, Private Groups Chats

🥶 Cold lead

The ones that are ignorant and uninterested in what you do
About 50% of the people in the place you're promoting
The best approach is using content marketing to show up at their feed and educate them
For those is more about quantity than quality. They need to see you a lot of times in order to consider getting closer.
It takes more work to convert those into warm or hot leads. You need consistent and constant repetition to reach them.
🌐 Channels: Social media, blogs, ebooks, free courses

I was a cold lead for Skool at first. And also for Hormozi. Didn't like him at first, as I have some bad impresions on internet coaches. But constant repetitions and those things appearing on my feed slowly convinced me. And now I am a very active community owner on Skool and I'm bringing a lot of users here. Hormozi is reaching 100% of his leads through consistent, high quality and quantity content.

I have separate funnels for each

I'm prioritizing one group above the others

I was not aware of this separation and just do whatever

I have different approaches that work for me

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