The seller call nobody prepares you for.

You find the deal. Numbers work. Seller seems motivated.

Then you get on the phone and go blank.

Not because you are not smart. Because everyone teaches you how to read a P&L. Nobody teaches you how to read a person.

I want to know three things before I ever open a spreadsheet.

Why they are selling. What they are walking toward. Whether they can actually let go.

The answer to those three questions has saved me from more bad deals than any due diligence checklist ever has.

Tomorrow 4pm PST I am going live to walk through exactly how I run that conversation. Real framework. Real examples.

Comment "SELLER" and I will send you the link.

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