Stop asking sellers: “Why are you selling?”
That’s a beginner question.
The real question is:
“What happens if you DON’T sell in the next 30–60 days?”
Because every seller has a story…But only a serious seller has pressure.
Here’s how you spot it fast:
✅ Serious seller = urgency + proof
  • Lease renewal coming up
  • Partner dispute / divorce
  • Relocation already planned
  • Health situation
  • Burnout + already replacing themselves
  • They’ve already dropped the price
Then you follow with one line:
“Got it. Send the last 6 months of bank statements.”
If they hesitate…They’re not selling a business.
They’re selling a dream.
Time is your only real asset in deals.
So don't spend it on sellers who aren’t ready.
Rule: If the seller can’t explain the urgency + show proof in one call…disqualify.
👇 What’s your biggest issue right now?
1️⃣ Sellers dodging numbers
2️⃣ Not finding deals
3️⃣ Don’t know what to ask
4️⃣ Nervous to negotiate
5️⃣ Need funding strategy
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Rick Kurtz
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Stop asking sellers: “Why are you selling?”
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