Stop asking sellers: “What’s your profit?”
That’s a rookie question.
Because profit is the easiest number to manipulate.
A seller can show you a profitable P&L and still have❌ no money❌ no cash❌ no real business.
Profit is a story.
Cash is the truth.
So the real question is:“How much cash hits the bank every month?”
Because deals aren’t funded by spreadsheets.
They’re funded by:
✅ bank statements
✅ deposits
✅ consistency
The Cash Only Filter: A real business can send you
• 12 months of bank statements (PDFs, not screenshots)
• monthly deposits that are steady (not random spikes)
• merchant processor reports (Stripe, Square)
• rent and payroll that make sense
• owner add backs that are real (not fantasy)
If they can’t prove that, they’re not selling a business.
They’re selling a dream.
One line script (copy and paste):
“Perfect. Send the last 12 months of bank statements plus your P&L and I’ll tell you exactly what your business is worth.”
If they hesitate, disqualify immediately.Because serious sellers don’t protect numbers.
They protect time.
Rule: If they can’t prove cash flow in one call, they’re not ready.
They’re not real. You’re wasting your time.
Because in deals, time is your only real asset.
Comment “BANK” and I’ll drop my exact seller doc request list.
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Rick Kurtz
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Stop asking sellers: “What’s your profit?”
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