That’s a rookie question.
Asking price is a wish.
Proof is power.
The real question is:
“What happens if you DON’T sell in the next 30–60 days?”
Because every seller has a story…but only serious sellers have pressure.
✅ Real seller = urgency + receipts
- Lease renewal coming up
- Partner dispute / divorce
- Relocation already planned
- Health situation
- Burnout + replacement hired
- They’ve already dropped the price
- They can send documents today
Then hit them with one line:
“Perfect. Send the last 12 months of bank statements + your P&L.”
If they hesitate…they’re not selling a business.
They’re selling a dream.
Rule:
If the seller can’t show urgency + proof in one call…disqualify.
Because in deals… time is your only real asset.