Feb 5 • Monetization & Sponsorships
My Monetization Experience With Social Native
I want to share a recent monetization experience I had with Social Native because it’s the kind of opportunity a lot of automotive creators run into, and there isn’t always a lot of clear information out there when it happens.
I was contacted on Instagram by a rep from Social Native about participating in a campaign for Scott Towels. Like most of these outreach messages, my first reaction was skepticism. I tried to do some due diligence, but honestly, there wasn’t a ton of detailed creator feedback or deep breakdowns available. What I could tell was that Social Native appeared to be a real platform and that they worked with legitimate, recognizable brands. At a certain point, I decided to take a calculated chance, knowing that worst case I’d be out the cost of the products and some time.
After signing up on their platform, I received instructions for the campaign. The campaign involved reviewing Scott Shop Towels and Scott Wet Towels. One thing that’s important to note is that I had to purchase the products myself. That’s not unusual for UGC-style campaigns, but it’s something creators should be aware of before agreeing.
The instructions themselves were clear and straightforward, and the rep I worked with was responsive and helpful. After I told him which products I had purchased, he actually recommended me for a second Scott Towels campaign, which I wasn’t expecting and took as a good sign.
For the first deliverable, I shot a POV-style video using two of the products. That video needed to be posted on my socials and also uploaded to the Social Native platform for brand approval. The approval came through quickly, and I was paid $250.
The second video featured just one product. This one did not require posting on my social channels and only needed to be uploaded to Social Native. The brand approval process took longer this time, but it was eventually approved, and I received another $250.
In total, I earned $500 for two short-form videos.
Overall, the experience was positive. Communication was solid, expectations were clear, the brand was legitimate, and payment came through as promised. That said, this wasn’t completely risk-free. There wasn’t a ton of third-party validation available upfront, I had to front the cost of the products, and approval timelines can vary.
For automotive creators who are already making garage, shop, or POV-style content, this type of campaign can fit naturally into your workflow. As long as you approach it like a business decision, limit your downside, and read the campaign terms carefully, platforms like Social Native can be a legitimate monetization option.
If anyone has questions about the process, approvals, or whether something like this makes sense for their content, I’m happy to share more details.
0:54
0
0 comments
My Monetization Experience With Social Native
powered by
skool.com/revd-up-car-influencer-club-6630
A free community for car content creators, connecting with enthusiasts & collectively learning to grow your socials anywhere from 0 to 100k followers
Suggested communities
Powered by