I’ve just added a new course to the Classroom:
[PRO] Retail Design That Works. From Beautiful Concept to Real-World Store Performance
It is for anyone who wants to look beyond the render and understand whether a retail space really works for customers, products, staff and the brand.
Inside, we look at:
• Why beautiful spaces can still fail
• The five lenses of retail performance
• How to observe a store in real life
• How to turn observations into better decisions