4d • Marketing Tips
The "Check-Average" Hack: How to add $2.00 to every seat without raising your prices
If your restaurant handles 1,000 guests a week, adding just $2.00 to every check puts an extra $8,000 per month in your bank account.
You don't need a new menu to do this. You just need to ban one single word from your dining room: "Everything."
The "Everything" Trap: When a server asks, "Is everything okay here?" or "Did you guys want everything else?", the guest’s brain is programmed to say "No" or "Fine." It’s a closed conversation. It kills the sale.
The Strategy: The "Presummative Suggestion" Instead of asking if they want something, you assume they do—but you give them a choice between two "yesses."
The 5-Minute "Profit Plug" Action Plan: Tell your staff that starting tonight, they are no longer allowed to ask "Do you want dessert?" Instead, they must use the "Either/Or" technique:
- The Pivot: "To finish off tonight, should I bring out a few spoons for the Triple Chocolate Cake, or would you prefer the Espresso Martinis?"
2.The Result: You aren't "selling"; you are providing a choice. Because you didn't ask a Yes/No question, the guest's brain picks one of the two options.
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The "Check-Average" Hack: How to add $2.00 to every seat without raising your prices
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