Sep '24 (edited) • News For Startups
News - Latest Links
Here are my latest "news finds" that can help your business!
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Court Decision Against Google Could Reshape eCommerce
Online shopping and marketing might change dramatically now that a court has found Google in violation of antitrust laws, experts say.
While Google’s stock barely flinched at the news, industry experts foresee far-reaching consequences for the digital marketplace.
“Most monopoly breakups enable new players to enter markets,” Derek Jacques, an attorney specializing in business law, told PYMNTS. He said this historical precedent suggests a potential influx of new search engines and advertising platforms, each vying for a slice of the lucrative digital commerce pie.
Crypto-Investors Beware
The SEC has accused a crypto company of conducting a $650M pyramid scheme.
A Securities and Exchange Commission lawsuit alleges cryptocurrency company NovaTech and its co-founders, Cynthia and Eddy Petion, of carrying out a $650 million pyramid scheme that defrauded over 200,000 people worldwide.
It does make you wonder how many of these crypto companies might be pyramid schemes.
TikTok Releases 2024 Shopping Trend Report: “Bending Reality”
TikTok's second annual “What’s Next 2024: Shopping Trend Report,” provides insights into the evolving emotions, communities, and relationships that are shaping shopping habits, with a focus on how TikTok users are adapting their spending strategies to prioritize joy, community, and trust.
Meta's Threads Explores Vanishing Posts Feature
The company has been spotted working on a new feature that would allow a post — as well as all its replies — to disappear in 24 hours. The option could encourage those who are worried about the permanence of their social media content to post to Threads instead of just passively scrolling. It could also be used for those occasional posts that aren’t part of a creator’s brand-building efforts or are generally off-topic for your account.
AI Summaries, Super Chat Likes Added to YouTube Livestreams
“With AI generated live chat summaries, you’ll see a banner display at the top of the live chat when you join a live stream that has sufficient chat activity prior to you joining.”
The idea is that this will help users get a feel for the key discussion points, and a more streamlined way to access the relevant chat elements. And while its AI summaries are not perfect, YouTube sees this as an opportunity to enhance interaction within streams.
YouTube’s also testing a new highlight on the “Join” button for channel memberships whenever the creator mentions phrases like “join my channel” or similar.
3 Key Changes in Influencer Marketing for 2024
As the influencer marketing world becomes more tech-savvy, brands and deals become more aligned, while influencers have agents, receive creative briefs ahead of campaigns and sign off on legalese-littered contracts. And for brands, influencer marketing continues to be one of the most fast-growing marketing categories.
TikTok’s Parent Company Debuts New AI Text-To-Video Generation Tool
Called Jimeng AI in China, ByteDance’s new app enables users to create short videos based on written prompts.
Snapchat News
Snapchat+ Reaches 11M Paying Subscribers
Among the latest wave of paid subscription features from social media platforms, Snapchat+ has been the most successful.
Snapchat Reaches 850M Users, Improves Ad Revenue Performance
In its Q2 earnings report, Snap reported that global time spent watching content in the app has grown 25% year over year.
Survey Shows That Snapchat is a Key Social Shopping Platform
According to a new study by National Research Group, Snapchat is “the leading social shopping platform in the U.S.”
The study examines how social media users engage with content related to four commerce categories: apparel, beauty, specialty, and home goods. Based on this, the data shows that Snapchatters are increasingly likely to be open to online shopping.
Snapchat Simplifies Its Ad Campaign Set-up Process
Snapchat’s updated its Ads Manager platform to simplify the campaign creation process, most notably reducing the steps required to set your campaign objectives.
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News - Latest Links
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