Ever had a prospect who knows they need help but just won’t pull the trigger? They’re overwhelmed, stuck, and feel like they’re fighting a tank with a BB gun.
This is where the Brother in Arms frame changes everything.
In today’s sales coaching call for our paid students, Josh broke down exactly how to reframe a prospect’s situation so they feel the urgency and see you as their way out.
The breakdown was so good, I had to share a clip with you guys!
Drop your takeaways below!