🚨 The Hidden Danger of Not Raising Prices in Lawn Care 🌱

You’ve built your lawn care business over 10-20 years, mowing the same lawns without raising prices. You’re proud of your hard work and ready to sell. But here’s the shocker—it might be worth nothing.

Most mature lawn care businesses grow at about the same speed they lose lawns. That might seem fine, but if you’re not replacing low-paying jobs or increasing prices regularly, you could be working at yesteryear’s rates.

I’ve seen it happen. Contractors come to me hoping to sell their businesses, thinking they’re sitting on a gold mine. But if their prices are outdated, the business is unsellable. A new owner would need to hike rates just to break even—and most of the customers would leave.

Here’s the kicker: even if those customers shop around and pay the going rate elsewhere, they won’t come back to you. Why? Pride.

💡 Don’t Fall Into This Trap:

✔️ Regularly review your pricing.

✔️ Replace low-paying jobs with higher-paying ones.

✔️ Raise prices to match market rates.

Protect your hard work and future-proof your business. Your effort deserves to pay off—not just today, but when it’s time to move on.

What’s your approach to raising prices?

Let’s discuss! 💬

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