📈 The 2026 Local Search Ranking Factors Are In!
The latest Local Search Ranking Factors Report reveals what’s driving local SEO success in 2026, based on insights from 47 local search experts across 187 ranking factors.
Here’s What Stood Out:
1. AI Search Visibility Is One to Watch
Want to boost your chances of showing up in AI-powered results?
The top 3 ranking factors are
✅ Presence of business on expert-curated best-of and similar lists
✅ Having a dedicated page for each service
✅ Prominence on key industry-relevant domains
2. Reviews and Behavioral Signals on the Rise
✅ Reviews are the second most important factor for both Local Pack and AI-driven search visibility.
✅ Quantity of behavior signals on your Google Business Profile (GBP), like clicks, calls, and interactions, jumped 14 places in importance this year.
3. Local SEO Fundamentals Are Still Going Strong
The biggest ranking jumps this year came from tried-and-true local SEO basics.
✅ Keywords in GBP services rose 75 places in importance
✅ Setting proper business hours climbed 64 spots
✅ 3 of the top 5 AI search visibility factors are citation-related
✅ The top Local Pack ranking factors are your primary GBP category, proximity to the searcher, and keywords in your GBP business title
You can find out more here Local Search Ranking Factors Report
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📈 The 2026 Local Search Ranking Factors Are In!
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