Official corporate tweets, Facebook posts, and LinkedIn updates are public business communications and constitute official records.
Deploying a web and social media archiving strategy captures these interactions, protecting the organization if a digital statement is ever questioned in court.
- If a customer threatens to sue over a promise made on your corporate Twitter account, can you produce a verifiable record of that deleted tweet?
Action Item: Audit your marketing department to discover how they currently archive official corporate social media posts.