Studio Superstars: Day 12 | Designing Your Coaching or Educational Offer

Aug '24 • ⭐️ Studio Superstars Challenge

Create a compelling coaching or educational offer by focusing on delivering clear outcomes and avoiding information overload.

Lesson Overview:

Emphasize the importance of outcome-based offers.
Learn to build a clear and concise offer with a defined finish line.
Avoid overwhelming your audience with too much information.

Lesson Content:

1. Focus on the Outcome, Not the “Thing”:

Concept: When crafting a coaching or educational offer, the key is to focus on the outcome you deliver, not the specific service or course content. Your offer should make the customer envision the feelings they aspire to achieve.
Exercise: Take a moment to write down the transformation you want to offer. For example, instead of “a course on how to make better 3D animations in Unreal,” try “Create AAA quality animations with confidence in just 30 days.”
Reflection: How does this outcome-driven approach change the way you think about your offer? How does it make your potential customers feel?

2. Building a Clear Finish Line:

Concept: Your offer should have a clear and tangible outcome with a defined timeline. This helps potential customers understand what they are signing up for and keeps them motivated.
Exercise: Refine your offer by setting clear expectations. For example, “14-day course to program your first walking animation from the ground up.” This gives your audience a clear understanding of what they will achieve and by when.
Reflection: Consider how a well-defined finish line makes your offer more attractive and actionable for your target audience.

3. Keeping It Clear and Concise:

Concept: Avoid overwhelming your audience by overstuffing your offer with too much information. Focus on delivering small, bite-sized transformations.
Exercise: Review your offer and identify any areas where you might be adding too much. Simplify your content to focus on one clear outcome.
Reflection: How does simplifying your offer make it more approachable and less intimidating for your potential customers?

4. The Joy of Teaching and Coaching:

Concept: Teaching and coaching offer the unique opportunity to connect with people who are passionate about learning something you love. Focus on guiding them through the life-changing transformations you’ve experienced.
Exercise: Reflect on a moment when you had a “lightbulb” moment in your own journey. How can you create a similar experience for your students?
Reflection: What excites you most about sharing your knowledge and helping others achieve their goals?

Designing a coaching or educational offer is about focusing on the transformation you provide, setting clear expectations, and keeping the content concise and actionable. By doing so, you create an offer that resonates with your audience and guides them toward meaningful outcomes.

Call to Action:

Share your coaching or educational offer with the community.
Discuss the transformation you’re offering and how you’ve structured your offer to make it clear and concise.
Support each other in refining your offers to create impactful and enjoyable learning experiences.

0 comments