Everywhere you look, someone is telling you something different.

Follow this system.

Follow that plan.

Invest in this online lead-generation program.

Do you feel like you are being pulled in multiple directions at once?

If you keep doing what you’ve been doing, you’ll keep producing what you’ve been producing or you’ll slide backward as other agents, who have upgraded their skills, education, mindset, and goal setting, pass you by.

Don’t let this happen to you!

Your business is dependent on two categories of people:

► those you know, (your past clients and sphere of influence)

► those you don't know (everyone else)

Your business plan should include unique ways to reach out to both.

It's a well-known fact that people choose from who they already know first, then they ask for a referral, and only after that do they respond to marketing messages they have been exposed to.

Identify, study, polish and perfect at least five specific lead generation pipelines to fuel your business.

Know where your business comes from and how to track your lead generation. Monitor the effectiveness of what you're doing, and change course when necessary.

If you choose to work exclusively with people you know versus prospecting for new leads, you'll need to do more work more frequently to generate the leads that you need.

Be the fastest, most professional agent to follow up with new leads. You will live or die by how well you follow up. 90% of the time the agent who gets the relationship (and the sale) is the agent who speaks with the client first.

Spend your time in the most important areas, being careful to avoid bright shiny objects that promise to eliminate your lead-generation responsibilities.

There are no shortcuts to lead generation.

Your #1 job is to create new business.