Over the last 20 years, my wife and I have built a 7-figure commission real estate business. I credit much of our success to the consistent and effective use of a Content Marketing System and CRM. Most agents do not use a CRM because they find them challenging to learn and cumbersome to use. Their hesitation usually stems from past experiences with complex systems or the daunting task of integrating a new tool into their daily routine. In my opinion, leveraging a CRM is the most cost-effective method for generating leads. You may disagree, but my bank account will not let you change my mind! Content Marketing not only aids in nurturing existing clients and motivating them to provide referrals but also plays a vital role in expanding your business. A well-implemented system will automate many tasks, from lead generation to client follow-ups, making your day-to-day job more manageable and efficient. In my career, I have used over a dozen different systems. Some were great, some were OK, and some were horrible. Some were intuitive, and others were impossible to follow. I wanted to create a system that worked how I worked, so in the summer of 2022, I contracted with a team of developers to create The RARE Agent Content Marketing System and CRM. This system is so much more than a database - it's a software solution for your real estate business. It will track your client relationships, nurture new leads, and generate referrals. It includes fresh monthly content and full access to me via this Mastermind community for round-the-clock support, training, and coaching that will teach you how to generate leads using the software. This supportive ecosystem will ease the learning curve and empower you to harness its full capabilities and fuel your business growth. Learn more about the system on the RARE Agent Website. https://rareagents.com/crm/
The group found that 49% of agents sold only one or no homes in the previous year, while 70% sold five homes or less. https://www.azfamily.com/2024/01/04/how-many-sales-has-your-real-estate-agent-made-theres-good-chance-its-just-one/
In my opinion, there is no such thing as a bad lead! I believe every lead is a good lead! The only question is when they will pull the trigger. Leads become clients based on a combination of their timing, your skill, and your patience. My question is: When they buy… will you still be around? Or will you have given up on them because they didn’t buy within the first month of you meeting them? If you’re giving up on people, shame on you. Because even people who never buy can always refer you to someone! Your #1 job is to cultivate long-term relationships with people. People who will one day buy a home… or sell a home… or have friends will buy or sell a home… and be able to refer someone they know to an agent they know...like...and trust. Will that be you? That’s the game we play in the real estate business, and if you give up on people, you have no chance to win. Long-term leads go to long-term agents with long-term vision and long-term commitments. Long-term businesses rely on a great Content Marketing System to proactively spread the word. Imagine what your business would be like if everyone you meet eventually becomes your buying, selling, or referring client. That's how you build a huge real estate business. Of course, there are some details. Like putting together a rock-solid content marketing system to stay in touch with the people you know. I know how to set up a content marketing system, integrate a proactive email marketing strategy, and launch lead-generation campaigns. When you subscribe to The RARE Agent Content Marketing and CRM system, you and I will work together to get everything running on autopilot. I will do everything possible to ensure you are comfortable with the process. We will personally connect via phone, email, and text so that I can lay the foundation for you. You can check it out here: https://rareagents.com/crm/
Would you give me $22 for a $20 bill? Of course not. But what if I ran a full-page ad in the newspaper marketing my $20 bill, built a dedicated web page to showcase high-resolution photos of my $20 bill, streamed Facebook live videos of me holding my $20 bill, and scheduled times on the weekend inviting you to come and see my $20 bill in person and hold it in your hand so you can experience how amazing my $20 bill is and what it would feel like actually to call it yours? Would that be enough to get you to pay me $22 for my $20 bill? Of course not. 🟢 Because a $20 bill is only worth $20. But what if I ran a television ad, waving my arms all over the place claiming I had a $20 bill that I was willing to sell for $18? What do you think would happen then? There would be a line all the way down the street, around the corner, continuing for multiple blocks... with people ready to buy (or make offers) on my $20 bill. ➡️ The difference is VALUE. If you try to sell a $20 bill for $22, you are asking too much and nobody will be interested. But if you try to sell a $20 bill for $18, you have created a perceived value that consumers cannot ignore or refuse. Many property issues can be addressed and even eliminated with a little effort. You can clean carpets, paint walls, repair pools, and bake cookies to cover a musty smell. When you do these things, you create value. Or, you can price the home for what it is. You can take the home as it is, along with the current market conditions, and offer the home for sale at a price that reflects the real value -- with the property issues and market conditions factored in. I've been doing this a long time and am confident in my claim that every home, even homes loaded with issues, problems, and flaws, will sell if they are priced at a level that represents value to the buyer. But homes that are priced that ignore the property issues and the market conditions, will sit on the market while the listing agents promote them with Google ads, postcard mailings, and Facebook live videos.