Jun 6 • General discussion
The most expensive lie in indie SaaS (it's not the code)
🧪 I went through a pile of "I shipped it, nobody came" post-mortems this week. Same shape every time: the build was fine, the order was wrong.
📊 42% of startups die from no market need — not bad engineering.
The trap is subtle: when the launch is silent you assume it's a traffic problem, so you build MORE. But it's an order problem 👇
❌ Old: build for months → launch → THEN hunt for users
✅ New: audience + channel → painful problem → demand BEFORE the build → smallest painkiller → launch into demand
Pieter Levels' "overnight" Photo AI was product #16. The distribution came from #1–15.
📬 Full 5-question order check is in the newsletter: https://rapidflowautomation.beehiiv.com
🤔 Be honest — which part of the order did you skip on your last launch?
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The most expensive lie in indie SaaS (it's not the code)
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