Been designing RFA's retainer service model from scratch — and landed on something I think every agency owner should steal.
The monthly proof-of-value report.
Not a data dump. A 5-section document that answers the only question retainer clients actually ask: "Is this still worth paying for?"
The centrepiece? 👻 The Ghost Invoice.
A line-by-line breakdown of what the client WOULD have paid if humans did everything the AI agents handled that month.
When your $800/month retainer shows $1,471 in equivalent manual work — that retainer never gets questioned.
🤔 Curious — how are you currently proving value to your retainer clients? Anyone using a specific report format that works well?