Jun 4 • General discussion
🪤 The $9 pricing trap most of us walk straight into
👋 Quick one for the builders here.
Almost everyone prices the same way: 💵 $9 / $29 / $99. It feels safe. 🟢 But for a founder who can't get users yet, it's quietly the most dangerous choice on the page.
🧮 The trap: at $9/mo you need ~555 customers to hit $5K MRR. At $99/mo, just ~51. A low price is a bet on VOLUME — the exact muscle most of us haven't built yet. 😬
🤖 And if your product uses AI? The cheap tier loses money on your heaviest users. GitHub just moved Copilot off flat pricing (June 1) for exactly this reason. 🔥
🔧 The reframe: you can't out-distribute the market yet, so each customer has to be worth MORE. Fewer people 👥, higher value 📈.
📩 I broke it all down — with the actual math + a 5-question pricing gut-check — in this week's newsletter: https://rapidflowautomation.beehiiv.com
🤔 What did you price your product at — and did it work? Curious what's landed for folks here. 👇
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🪤 The $9 pricing trap most of us walk straight into
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