28d • General discussion
Before you add AI, make sure people will actually pay for your SaaS
🧪 A question worth sitting with before your next build session
When your SaaS isn't growing, the instinct is to add something — usually AI. I want to push back on that.
💸 42% of startups fail building something nobody wanted badly enough to pay for. Adding AI doesn't reverse that. AI can't create demand that was never there — it just makes the failure faster, and at worse margins (AI product margins now average ~52%, down from 80%+).
🏗️ 3 things I'd fix before a single AI feature:
✅ Willingness to pay — proven with money, not praise. 2-3 real buyers with deposits beat 50 "I'd use that!" chats.
✅ A problem urgent enough that people pay before it's polished.
✅ Distribution — because people can't pay for a product they've never heard of.
📩 I wrote the full breakdown in this week's newsletter: https://rapidflowautomation.beehiiv.com
🤔 Curious — which of the 3 is the one you quietly skipped on your current build? What made you skip it?
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Before you add AI, make sure people will actually pay for your SaaS
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