2d • General discussion
The “Next Step” Test
Quick check for business owners:
When someone lands on your website, is the next step obvious?
Not just visible, obvious.
Should they book a call?
Add to cart?
Download something?
If visitors have to think too hard about what to do next, most of them won’t do anything at all.
Clarity doesn’t just look good, it converts.
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The “Next Step” Test
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