May '24 • General Things About Native
How to Optimize a Campaign on Taboola & Outbrain
As experienced media buyers, we all know that campaigns can be optimized by tweaking parameters such as Adspent, CTR, CPA, and so on. However, there are countless other opportunities to scale a campaign. In this blog post, we will dive into some of these overlooked areas.
Taking a Closer Look at the Sides
Is there much push traffic on the sides? How high is the CTR of the publisher? Is there high spend on one publisher but no conversions? These are all questions that need to be asked. By keeping an eye on these metrics, you can make more informed decisions about where to allocate your resources.
Checking the Platforms
After reviewing the sides, the next step is to check the platforms. Are there any platforms that are underperforming or overperforming? By identifying these platforms, you can adjust your campaign to maximize its effectiveness.
Reviewing the Browsers and Operating Systems
Just like platforms, different browsers and operating systems can have a significant impact on the success of a campaign. By understanding which browsers and operating systems your audience is using, you can better tailor your campaign to meet their needs.
Considering the Audiences
Last but certainly not least, you should also consider your audiences. What are their preferences? What are their behaviors? By understanding your audiences, you can create a campaign that truly resonates with them.
By taking these steps into consideration, you can optimize your Taboola and Outbrain campaigns to reach their full potential.
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How to Optimize a Campaign on Taboola & Outbrain
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