Jul 18 (edited) • 💎 STRATEGIES
How I publish books.
I use Atticus to format the books (Working on getting the code to do it). I just formatted a book in 10 minutes. After creating the master pages (I have prompt templates for new brands) and making the theme I want (I cycle between two themes for all my brands currently), formatting each consecutive book is easy. I scan the book, fix the weird returns Atticus adds randomly to the titles, and export in epub and pdf. Books done.
I make covers in ideogram.ai. (I have a prompt template for this too) I have my list of books already so I can batch covers. I run prompts for each book title until I have a few I like. I make 10-20 covers at a time. Download the PNG files. Add 2-3 per book to the book folder on my computer. Then, when I go back to choose a cover, I pick the one that stands out the most. Easy.
Backcover? Sometimes, ideogram will make good back covers in its canvas feature. Sometimes I generate it with generative fill in Photoshop. Solid spines and back covers look fine, too. I try not to get too lost in the details. I use the template that Amazon provides after I enter the number of words from the PDF. Open it in Photoshop. Add the front cover and create the back. (I'll make a video on this if people want) Then I throw the metadata file into GPT and ask it to generate the text for the back cover. Sometimes I need to say make it smaller. Copy paste. Done.
The metadata file that comes with the books makes publishing brainless. Create KDP. Create Paperback. Next mission.
When the book launches, I run ads. 5-10$/day on 20 books only spends like $5/day, no big deal. Autotarget or target a similar product. 20 clicks and no sales? Kill it. Over 70 acos after 5 sales? Tweak the sales page or kill it. Better than 70 ACOS? Increase the budget.
I don't do review farming or pay for reviews. Too much time, too risky long term. I don't do any marketing yet. However, I ensure that each book directs users to a backend where I can build a list and increase lifetime customer value. So I have the opportunity to create a snowball with each book, then I can promote new launches to my brands audience.
Are there better ways to launch a book? Absolutely. But I want to test, I want to publish quickly, and figure out how I can maximize sales with the least possible effort beyond publishing. For me, this constraint makes sense, and it forces me to devise strategies that others may not be considering. Because their constraints are different.
Which is why I created bookradar.io. So we can find the blue oceans before anyone else has a chance to make a book explaining what they are. And we can get there first. And we can get there with an entire collection of books that explain every aspect of this new blue ocean. So we can own the category before anyone else even knows it exists. I just started coding the backend and setting up the newsletter, and it's not done yet. But I'm excited about that project.
What are you guys excited about?
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How I publish books.
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